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If you’re only selling through your Facebook page — no website, no landing page — the question I get most is which campaign objective actually works. The short…

“Is frequency under 2 ideal?” It’s one of the most common questions I get, and the honest answer is: it really depends. Not on gut feeling — on…

Andromeda has been live for a while now — Meta rolled it out around August or September 2025, and it’s had real time to prove itself. I’ve implemented…

If you’ve ever wanted to extend a retargeting window from 7 days to 14, or add new customers to an existing list, and your instinct was to build…

Most advertisers use custom audiences for one thing: retargeting. That’s half the picture, and skipping the other half is why a lot of prospecting campaigns quietly underperform without…

If you’ve been running Meta ads for a while, you probably fall into one of two camps on custom audiences: you think you know how to use them…

If you’re in the lingerie business, you don’t need revealing images to run Meta ads. That’s the biggest misconception I run into with clients in this space. The…

If you sell on Shopee or Lazada in Malaysia, Indonesia, Thailand, or Taiwan, you’ve probably felt it: fees are climbing, and for some sellers they’re now eating over…

Organic reach isn’t dead across the board — but it’s effectively dead as a reliable growth channel for businesses specifically. If you’re running a business, you can’t count…

Standard retargeting depends on a pixel installed on the destination page — but if you’re promoting something you don’t own or control, like a Shopee affiliate product, that’s…

Based on direct experience with real client cases: generally, no — a restricted Business Manager doesn’t allow any changes, including removing a page from it. If your page…

If your ideal customer is a specific, hard-to-define B2B role — a factory owner, for example — there’s often no clean interest category on Meta that targets them…