Facebook Advertising

If you’re running Meta ads for an ecommerce store and don’t have a dedicated cart abandonment retargeting campaign, that’s a near-instant sale being left on the table. People…

Reducing cost per purchase isn’t the only way to improve ROAS. Increasing average order value (AOV) — how much each customer spends per transaction — moves ROAS just…

Before assuming your Meta ad is banned, restricted, or glitching, check one thing: the date range selector in the top right of Ads Manager. This single, easy-to-miss setting…

AI tools can process Meta ads data faster than doing it manually — pulling numbers together, spotting patterns, summarizing what changed. What they can’t reliably do is make…

Meta’s own guidance often suggests simplifying: put prospecting and retargeting into one automated campaign and let Advantage+ handle the allocation. In practice, this frequently works against the retargeting…

A longer retargeting window feels like it covers more bases — more time to catch someone who eventually comes around. In practice, a 60 or 180-day window is…

Most Meta ads funnel advice assumes you need three stages — top, middle, and bottom of funnel. In practice, two tiers cover what that three-tier structure is trying…

A rising CPM feels alarming because it’s the most visible, most-discussed number in Meta advertising — but it’s not the metric that actually tells you whether a campaign…

Roughly half of what makes a Meta ads campaign perform is the ad itself. The other half is everything that happens after someone clicks. This is worth sitting…

Going from a 0.5% CTR to 0.75% looks like a small, almost forgettable change — a quarter of a percentage point. Read as a relative number instead, it’s…

If your Meta ads campaign is spending — just not enough, say $20 a day against a $100 budget — auction competition is a common cause, even with…