Facebook Pixel vs Conversions API: What’s the Difference?
The Facebook pixel and Conversions API (CAPI) aren’t two different options to choose between — they’re meant to run together, each covering the other’s gaps. The pixel tracks…
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Why Isn’t My Retargeting Audience Big Enough to Run?
If you’re running a low-traffic or niche ecommerce account and your website-visitor retargeting campaign isn’t spending, the audience itself may simply be too small — and it’s often…
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Detailed targeting or go broad?
Detailed targeting or go broad? Well, depending on how you use them. But first we need to understand detailed targeting, those so called “interests”, how do they work…
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How to Reduce Facebook Ads Cost Per Result
The question that I get a lot is how to reduce Facebook ads cost per results. There are many angles to look at it, let’s break it into…
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Facebook Ads Targeting – Optimization for Ads Delivery
Facebook has been adding new features to its ads manager and business manager, you might find it difficult to follow all the changes if you do not frequent…
