Why Are You Getting Fake Leads From Meta Ads?
If you’re running lead generation on Meta and most of what comes in feels fake — wrong numbers, people who never respond, submissions that clearly weren’t serious —…
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When Meta Ads Stop Working: What Andromeda Changed
If you’ve been running Meta ads for years and things quietly stopped feeling right toward the end of 2025 — numbers that don’t behave the way they used…
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When Meta Ads Stop Working: How to Diagnose It First
A campaign has been running well for a week or two, and then, seemingly out of nowhere, it stops working. Before deciding what to do about it, it’s…
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Reframing Andromeda: How to Build Stability Within a Shifting Meta Ads Landscape
Andromeda sparked a lot of conversations when Meta introduced its new delivery engine late last year. The promise was clear: let the platform learn audience intent at a... -
Meta Ads Budget: Daily vs Lifetime — Which to Use?
You’re setting up an ad set and Meta asks you to choose: daily budget, or lifetime budget. Most guides explain the basic mechanic and stop there. What they…
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CBO vs ABO for Meta Ads: Which Should You Use
If you’re asking whether to use CBO or ABO, here’s the direct answer first: ABO, when it’s available — because it keeps control over the budget in your…
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Increase ecomm sales with Facebook ads by 20%
How I increased ecomm sales by 20% with Facebook ads optimization in 2 months for a fashion brand. The client has been advertising on Facebook & Instagram for…
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How to reduce cost per lead
How I reduced Facebook cost per lead by 18% in under 30 days. The client came to me wondering why the cost per lead kept increasing since 3…
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How to optimize Facebook ads
My ad optimization framework? It is 100% data driven. It starts with a thorough campaign audit to identify what’s working and what’s not. Should we test new creatives?…
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Detailed targeting or go broad?
Detailed targeting or go broad? Well, depending on how you use them. But first we need to understand detailed targeting, those so called “interests”, how do they work…
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How to Reduce Facebook Ads Cost Per Result
The question that I get a lot is how to reduce Facebook ads cost per results. There are many angles to look at it, let’s break it into…
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Proven Facebook Ads Optimization Framework
Let’s talk about Facebook ads optimization. Start running ads on Facebook is the easiest because as long as you have a Facebook profile and a credit card, you…
