Author: Jason Gan

How to optimize Facebook ads campaign? First thing first, I want to actually get it off the hook, that optimizing Facebook ads campaign is not just about scaling….

One of the most important Facebook ads metrics we must track is CPM. And in fact this is the metric most Facebook advertisers don’t track. Remember, you’re not…

If you’re new to Facebook ads campaign results analytics, let’s help you understand the meaning behind some fundamental numbers. Once you have launched your very first Facebook ads…

Starting running Facebook and Instagram ads is the easiest part. Anyone with a Facebook profile can create a Meta (Facebook) ads account instantly and start spending money on…

Facebook and Instagram are among the best lead generation channels for real estate and property businesses. In this article, I'm going to share with you the challenges and...

Here’s what most people running Meta lead generation ads actually do: run the ads, start collecting names and email addresses, then call each lead once, twice, maybe a…

One of the biggest mistake Facebook advertisers make, is neglecting unconverted visitors. This article shares how contextual Facebook advertising for ecommerce businesses done right can multiply your ROI...

We’ve been doing Facebook advertising for the past 9 years, helping brands spent millions on the social network. There’s one thing I realise among SMEs that worries me,…

As an agency we have worked with hundreds of ecommerce businesses and I believe there are some effective Facebook advertising techniques for ecommerce website you should consider using….

One thing that distinguished Facebook from other online advertising platforms, is its Facebook Custom Audience. If used right, this could be the holy grail to your online advertising…